At the intersection of Science & Imagination
POST ARCHIVE FACTION (PAF)
Current Form 3.0
Subject:
CLOUDMONSTER HYPER PAF
Application:
Everyday Runs/High-Tempo Training/Racing
Together, On and Post Archive Faction (PAF) continue to blur the boundaries between performance and avant-garde design, creating a dialogue where innovation, speed, and aesthetic vision coexist. This latest chapter, Current Form 3.0, introduces the Cloudmonster Hyper PAF, the fastest expression of PAF through On Performance yet.
At the intersection of function and form, the Cloudmonster Hyper PAF challenges expectations of what a running shoe can be. Built with cutting-edge performance technology, ready for your everyday runs, and reimagined through PAF's experimental design lens - this new iteration showcases speed as an unexpected yet essential tool for everyday life. It's a statement piece for those who see movement as both physical expression and cultural impact.
PROJECT | CURRENT FORM
An evolving concept that explores the intersection of run culture, innovation, and experimental design. Now in its third storytelling chapter, On x PAF introduces the Cloudmonster Hyper PAF. A shoe that channels performance technology into a form that resonates far beyond the run, and in the process challenges conventions, positioning On x PAF as pioneers of performance-fashion.
POST ARCHIVE FACTION
Founded in 2018 by Dongjoon Lim and Sookyo Jeong, Post Archive Faction (PAF) is an avant-garde sportswear brand from Korea known for its futuristic silhouettes and boundary-pushing design language. With asymmetric constructions, layered paneling, and experimental textures, PAF has redefined how garments can move and perform. At its core, PAF blends fantasy with function - deconstructing the familiar to create something radically new.
THE SUBJECT
The Cloudmonster Hyper PAF is the lightest and fastest shoe in the Cloudmonster family, designed with athletes at its core. Powered by extreme CloudTec® and Helion™ HF hyper foam (also used in On's elite racing models) it delivers maximum rebound, cushioning, and energy return. With a dual foam midsole, silicone-grip laces, and a microfiber upper made from 85% recycled polyester, it redefines recovery, speed, and performance for everyday scenarios.
Use it for everyday runs, through high-tempo training and racing.
Use it for everyday runs, through high-tempo training and racing.
DESIGN MEETS PERFORMANCE
This iteration of On x PAF pushes beyond collaboration, where aesthetic boldness meets technical precision. By merging On's athlete-driven engineering with PAF's avant-garde vision, the Cloudmonster Hyper PAF embodies a new kind of performance footwear. It is both functional and fashion-forward, a shoe that doesn't just keep pace with movement but sets a new rhythm for design culture.
Director: Rob Smith | Cinematographer: Adam Stevens | Photographer: Adam Stevens | Stylist: Gabriella Toffoletto | Colourist: Santiago Trugeda | Set Assistant: DJ Munday | Featuring: Gerald, Dekontee
Special Thanks: Circle Wellness
Special Thanks: Circle Wellness
On Cloudmonster Hyper PAF